The Newburyport spot offers customers a new and fun way to shop for seafood.

This is not your father’s fish market. Spartan orange signage spells out the name of the store: Fish. Full stop. Step inside the newly opened storefront at 75 Water Street in Newburyport and the differences become clear.

Today we’d like to introduce you to Fred Derr.

Thanks for sharing your story with us Fred. So, let’s start at the beginning and we can move on from there.

Though I grew up in Ohio, I spent part of every summer vacationing in New England with my family…